Text Box: www.ReferralCarpetCare.com (260) 483-4383 Text Box: # Text Box: Referral Carpet Cleaning uses quality cleaning agents that are very concentrated, using less than 1/5 oz. per gallon of water. Lack of vacuum power or poor suction causes damage by over wetting. A true professional’s years of experience enables them to do a better job. They have made an investment in training to understand the equipment, to know the proper cleaning agents for the situation at hand, and to recognize the differences in fibers and carpet construction. Professional truck-mounted equipment will leave you with a cleaner and drier carpet. Misconception #6: The cleaner with the lowest price is the company you should hire. All of us like finding a bargain. But in the carpet cleaning business, companies know what they’re worth and price their work accordingly. Pricing is across the board. Cleaning is a service, not a commodity. If brand X is sold at Walmart for $100 and the identical item brand X is also sold at a high end department store for $150, then it’s clear you have found a better price. Perhaps customer service and other things may still draw customers despite the cost. Remember, price is what you pay and value is what you receive. What value is there in spending half of what you should have spent on a quality service if the cheaper service doesn’t perform up to standards? Problems regularly arise from a consumer trying to save on their cleaning. Often, they found out the hard way the old saying, “you really do get what you pay for”. Many have wasted their money and were left with an ineffective cleaning, loss time and unbearable frustration. The lifespan of their carpeting is often shortened. A lower priced cleaner may be cheaper because they speed thru the job. They may even use inexpensive portable machines, or cheaper ineffective cleaning solutions. Perhaps they hire technicians that leave much to be desired. Can you trust them? Will you feel safe? Maybe they use unethical advertising methods such as the bait and switch technique where they offer a low price like $25.00 a room to get their foot in the door. By the time they leave they have pressured you into buying extras like spotters, deodorizers or carpet protector. You paid a lot more than you expected, likely because they are paid on commission. If you don’t buy additional things they make no commission and are more likely to rush your cleaning job. It’s not wrong to recommend these items if they are actually needed, but the client should never feel pressured into buying anything. Warning: Most low quality cleaning companies price by the room instead of by the size or sq.ft. of the area being cleaned. Hallways, baths and closets may not have as much sq.ft. but are still priced as a room, which is in their favor, not yours. Large areas or rooms such as great rooms and basements are considered multiple rooms, which again is in their favor, not yours. Some people are so hung up on price that they fall victim to low priced carpet cleaners and then are “surprised” when they get short changed. Being in business since 1977, Referral Carpet Cleaning has seen many cleaners come and go. Often new companies just copycat other competitors low pricing when starting in business. They don’t understand how much it costs to run a quality cleaning service and soon are cutting corners and then out of business. The longer we live the more we learn that there’s almost always a reason you will pay more or less for anything you purchase. The information presented so far has likely given you a new perspective on carpet cleaning, but to be fully educated learn the 22 mistakes to avoid when choosing a cleaner.